Senior Global Campaign Manager

Senior Global Campaign Manager

Heredia, Costa Rica

About the Role

We are seeking a strategic and results-oriented Senior Global Campaign Manager to join the Revenue Marketing team. This role is responsible for developing, executing, and optimizing integrated global marketing campaigns that support go-to-market (GTM) initiatives and drive customer engagement, demand generation, pipeline growth, and revenue.

The Senior Global Campaign Manager will oversee campaigns from strategy through execution and optimization, translating business objectives, product priorities, and customer needs into cohesive buyer journeys across audiences, content, channels, and regions. This position collaborates closely with Product Marketing, Content, Digital Marketing, ABX, Field Marketing, Marketing Operations, Sales, and regional teams to deliver scalable campaigns and measurable business outcomes.

This is a cross-functional individual contributor role that requires strategic thinking, strong execution, data-driven decision-making, and the ability to influence stakeholders across a global organization.

Key Responsibilities

• Develop Global Campaign Strategies: Design and manage integrated campaigns aligned with business objectives, go-to-market priorities, ideal customer profiles (ICPs), buyer personas, product positioning, and pipeline targets.

• Build Scalable Campaign Frameworks: Define campaign messaging, content plans, channel strategies, activation guidelines, and performance indicators that support global consistency while allowing regional customization across AMER, EMEA, and APJ.

• Lead End-to-End Campaign Execution: Manage campaigns from planning and launch through performance analysis and optimization, coordinating initiatives across digital advertising, email nurturing, content syndication, webinars, events, ABX, websites, and field marketing.

• Drive Cross-Functional Collaboration: Align Product Marketing, Content, Creative, Digital, ABX, Field Marketing, Marketing Operations, and Sales teams on objectives, deliverables, timelines, and responsibilities while proactively resolving challenges and dependencies.

• Optimize Campaign Performance: Monitor KPIs related to engagement, marketing-qualified leads (MQLs), conversion rates, opportunities, pipeline, and revenue. Leverage analytics, audience insights, intent signals, and regional feedback to improve results.

• Support Pipeline and Revenue Growth: Analyze funnel performance, identify conversion opportunities, develop testing strategies, and partner with Marketing Operations on attribution models, dashboards, and monthly performance reporting.

• Oversee Campaign Operations and Budgets: Maintain campaign briefs, project plans, timelines, budgets, forecasts, and activation documentation while ensuring accurate tracking and reporting across Salesforce and other marketing platforms.

• Manage External Partners: Coordinate agencies, media partners, and vendors to ensure alignment with campaign objectives, efficient resource allocation, and measurable return on investment.

• Promote Continuous Improvement: Lead campaign reviews and retrospectives, document key learnings, incorporate regional feedback, and establish best practices to improve the effectiveness and scalability of future campaigns.

• Leverage Emerging Technologies: Apply AI tools and emerging marketing channels to enhance campaign efficiency, personalization, content development, and the scalability of global marketing initiatives.

Qualifications and Experience

• 7+ years of B2B marketing experience in demand generation, integrated marketing, or global campaign management.

• Proven ability to develop, execute, measure, and optimize integrated, multichannel marketing campaigns.

• Strong understanding of B2B demand generation, buyer journeys, funnel conversion, pipeline development, and revenue marketing.

• Experience developing campaigns for multiple buyer personas, buying groups, and executive audiences.

• Experience collaborating with global and regional marketing teams across AMER, EMEA, and APJ.

• Knowledge of digital advertising, content syndication, email marketing and nurture programs, webinars, ABM/ABX, and field marketing activation.

• Ability to interpret campaign analytics and translate insights into actionable recommendations.

• Strong project management skills and the ability to manage multiple complex initiatives simultaneously.

• Excellent communication, stakeholder management, and cross-functional leadership skills, including the ability to influence without direct authority.

• Familiarity with Salesforce, Marketo, ABM platforms such as 6sense, project management tools such as Asana, and analytics platforms such as Tableau is preferred.