Martech Developer: Platforms & Integrations

Heredia, Costa Rica

About the Role

The GTM Engineer will oversee the technology infrastructure supporting go-to-market activities, from evaluating and implementing new tools to managing platforms and ensuring seamless integration. This role will also design and optimize workflows in Asana and apply AI and automation to improve efficiency across systems and processes.

What You’ll Do

Martech Discovery and Implementation

Collaborate with marketing stakeholders to understand business needs, assess technology options, conduct proofs of concept, and recommend suitable solutions.
Establish a structured process for reviewing and managing business cases for new technology, ensuring alignment with the broader MarTech strategy.
Prioritize the MarTech roadmap and communicate progress, changes, and priorities across Marketing, Operations, and IT.
Coordinate with IT and marketing teams to implement and launch new platforms, overseeing configuration, data migration, testing, and vendor collaboration.
Maintain an accurate inventory of marketing technologies, including system owners, usage, costs, and dependencies.

Platform Management and Technical Support

Manage and enhance core platforms, including Outreach, PathFactory, Goldcast, and related tools.
Deliver technical support and development, including templates, custom features, scripts, and issue resolution.
Establish and maintain system governance, documentation, and change management practices.

Integrations and Data Connectivity

Develop, implement, and monitor integrations between marketing, sales, and data platforms using native connectors, APIs, webhooks, and integration platforms.
Document field mappings and data flows, proactively identifying and resolving synchronization issues.
Work with IT, Security, Sales Operations, and Revenue Operations to ensure integrations remain secure, scalable, and dependable.

Asana Architecture and Workflow Management

Design and administer Asana as the team’s central work management platform, including project templates, intake forms, automation rules, custom fields, reporting, and integrations.
Partner with Project Management to improve request intake and campaign workflows, strengthening visibility, prioritization, and accountability.

Training and Adoption

Develop user guides, training resources, and office hours to help teams use platforms effectively.
Support adoption by clearly communicating system updates, recommended practices, and new functionality.

AI and Automation

Identify opportunities to apply AI and automation to activities such as campaign quality assurance, content operations, reporting, and request triage.
Assess and deploy built-in AI capabilities, developing custom agents, prompts, and scripts where they add value.
Define standards and safeguards for responsible and effective AI use.
Track and communicate measurable improvements in efficiency.

What You’ll Bring

Required Qualifications

At least five years of experience in marketing operations, MarTech, GTM engineering, or a comparable technical role within a B2B environment.
Hands-on experience administering marketing automation systems, preferably Marketo, and other marketing technology platforms.
Demonstrated ability to build integrations using APIs, webhooks, and workflow automation tools such as Workato or Zapier.
Experience managing technology evaluations and implementations from initial discovery through launch.
Practical experience applying generative AI and large language models to operational workflows.
Basic scripting or development skills in JavaScript, Python, or HTML/CSS.
Strong documentation, communication, and change management skills.
Effective cross-functional collaboration and project management capabilities.

Preferred Qualifications

Experience designing and configuring Asana or a similar work management platform.
Familiarity with Outreach, Clay, ZoomInfo, or other go-to-market technologies.
Understanding of vendor security and privacy assessment processes.

To apply for this job please visit recluta.org.