Digital Marketing Senior Manager

Heredia, Costa Rica

The Digital Marketing Senior Manager is responsible for the strategy, build, and execution of the company’s paid search and paid social and owns key adjacent revenue channels including content syndication and vendor directory placements. He/she drives continuous experimentation, performance optimization, and process improvements across paid media programs. They partner closely with regional Field Leaders across AMER, APJ, and EMEA to support regional advertising needs, lead gen goals, and in-region initiatives. This position reports to the Senior Director of Demand Generation and will have 2 direct reports.

Responsibilities

Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels
Lead, coach, and support a small team of digital marketing professionals to drive performance, accountability, and achievement of objectives
Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment
Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review
Build and manage ongoing experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing, and apply learnings to improve performance
Deliver regular performance reporting, KPI tracking, forecasting, and actionable recommendations using analytics tools, dashboards, and performance trends
Partner with regional Field Marketing Leaders across AMER, APJ, and EMEA to support regional events, programs, launches, and general aircover
Collaborate with marketing operations, web, IT, content, field marketing, agencies, vendors, and partners to ensure alignment, lead flow quality, measurement consistency, and campaign execution
Manage digital marketing budgets and resource allocation to maximize efficiency, impact, and business outcomes
Ensure brand consistency, quality, and professionalism across digital marketing channels, campaigns, landing pages, and partner placements
Stay current on digital marketing trends, emerging technologies, platform updates, and performance media opportunities, and recommend innovative approaches where appropriate

Qualifications

5+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels
Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes
Deep knowledge of digital channels, platforms, and tools, including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics
Strong understanding of performance marketing optimization, including tracking, bidding, budgeting, audiences, landing pages, conversion, and attribution
Experience with paid media measurement, reporting, KPI tracking, funnel analysis, forecasting, and performance insights
Strong analytical skills and a data-driven approach to testing, optimization, and decision-making
Experience planning, managing, and optimizing budgets to maximize impact and efficiency
Experience managing, coaching, and developing digital marketing team members
Ability to collaborate with regional stakeholders and scale digital programs globally
Excellent written, verbal, interpersonal, and presentation skills
Strong organizational and time-management skills

To apply for this job please visit recluta.org.