Account-Based Marketing Specialist

Heredia, Costa Rica

Position Overview

We are looking for an Account-Based Marketing Specialist to support the development and execution of targeted marketing programs designed to engage priority enterprise accounts.

This role will work closely with Sales, SDR, and Marketing teams to research target accounts, develop personalized campaigns, monitor engagement, and optimize performance.

Key Responsibilities

Develop and execute 1:1, 1, and 1 Account-Based Marketing campaigns.
Build and maintain account segments and buying-group audiences.
Research target accounts and identify relevant business triggers, insights, and engagement opportunities.
Plan and activate campaigns across relevant digital marketing channels.
Support personalized advertising, content, email, and landing-page experiences.
Monitor account intent, engagement, and other relevant account-level signals.
Provide Sales and SDR teams with actionable insights on target accounts.
Track campaign performance and identify opportunities for improvement.
Test new campaign approaches and continuously optimize programs.
Collaborate with Sales, SDR, and Marketing stakeholders to align account-based initiatives with business objectives.

Qualifications & Experience

2–5 years of experience in B2B Demand Generation, Digital Marketing, Account-Based Marketing, or a related field.
Hands-on experience with campaign development and execution.
Strong attention to detail and ability to manage multiple initiatives simultaneously.
Strong analytical, organizational, and project-management skills.
Experience working with account segmentation, audience development, and campaign performance analysis.
Ability to translate account research and engagement data into actionable insights.

To apply for this job please visit recluta.org.