Marketing Developer: Revenue & Data

Heredia, Costa Rica

About the Role

The Marketing Operations Specialist will manage and optimize the processes and systems that support lead management across the Go-to-Market (GTM) organization. This includes overseeing data enrichment and standardization, lead scoring and routing, lifecycle management, and the transition of qualified leads to Business Development Representatives (BDRs) and Sales teams.

The role combines marketing technology, data management, process optimization, and automation to improve operational efficiency, data accuracy, and lead conversion. The ideal candidate brings a strong understanding of B2B data structures, CRM platforms, and automated workflows, with the ability to leverage artificial intelligence (AI) to streamline processes and enhance decision-making.

Key Responsibilities

Lead Management, Routing & Scoring

Design, implement, and maintain lead routing processes in collaboration with Sales Operations, Revenue Operations, Sales, and Business Development teams, including assignment rules, service-level agreements (SLAs), and exception handling.
Manage and continuously improve lead lifecycle frameworks, defining qualification stages, transition criteria, status updates, and performance reporting.
Develop and optimize lead and account scoring methodologies in partnership with Marketing, Sales, and Operations stakeholders, monitoring effectiveness and identifying opportunities for improvement.
Ensure accurate campaign attribution and alignment between marketing activities and sales opportunities.
Investigate and resolve issues related to lead routing, lifecycle management, and campaign attribution, addressing underlying process or system deficiencies.

Sales and BDR Process Optimization

Collaborate with Sales and BDR leadership to improve lead handoff procedures and establish effective coordination between Marketing and Sales.
Configure and enhance the platforms supporting BDR and Sales activities, including automated sequences, workflow triggers, notifications, and alerts.
Monitor key operational metrics, including lead response times, conversion rates, and follow-up effectiveness, and implement improvements based on performance insights.

Data Enrichment & Governance

Develop and manage data enrichment strategies using platforms such as ZoomInfo and Clay, optimizing enrichment workflows, data provider selection, coverage, and associated costs.
Build and maintain automated processes for data enrichment, validation, and cleansing to ensure records remain accurate, complete, and compliant.
Work alongside Sales Operations, Revenue Operations, Data, and IT teams to establish and maintain data governance standards, including naming conventions, field definitions, standardized values, and duplicate management.

Process Documentation & Enablement

Create and maintain comprehensive documentation covering assigned systems, workflows, operational procedures, and data management practices.
Provide training and ongoing guidance to Marketing, BDR, and Sales teams on lead routing, lifecycle processes, scoring methodologies, and data standards.

AI, Automation & Continuous Improvement

Identify repetitive and manual activities within lead management and data enrichment processes and develop AI-powered solutions to improve efficiency, including account research, lead summarization, data normalization, and scoring inputs.
Leverage Clay AI, large language models (LLMs), customized prompts, and scripting capabilities to enhance data quality, automate workflows, and accelerate operational processes.
Establish appropriate guidelines for AI implementation, covering prompt standards, data privacy, quality controls, and human oversight.
Monitor and communicate the business impact of automation initiatives through measurable improvements in productivity, data accuracy, and lead conversion performance.

Requirements

5+ years of experience in Marketing Operations, Revenue Operations, Sales Operations, or Go-to-Market (GTM) Engineering within a B2B organization.
Hands-on experience developing and managing lead routing, lifecycle management, and scoring processes through CRM and marketing automation platforms, preferably Salesforce and Marketo.
Experience working with data enrichment solutions such as ZoomInfo, Clay, or comparable platforms.
Strong understanding of B2B data structures, data management, and governance principles.
Practical experience applying generative AI and large language models (LLMs) to develop and implement automated business workflows.
Analytical skills and experience working with data through SQL, spreadsheets, or basic scripting.
Strong documentation, communication, and change management capabilities.
Proven ability to manage projects and collaborate effectively with cross-functional teams.

Preferred Qualifications

Experience with Outreach or other sales engagement platforms.
Knowledge of lead-to-account matching, buyer intent data, and Account-Based Marketing (ABM) strategies.
Familiarity with data privacy regulations and compliance requirements, including GDPR and CCPA.
Experience with integration platforms (iPaaS), such as Workato, Zapier, or Make, and working with APIs.

To apply for this job please visit recluta.org.