Corporate culture in leading technology companies

What can we learn about the corporate culture of leading technology companies?

In an increasingly competitive global business environment, your organization's greatest business asset is the ability to attract the talent that will help your organization grow.

However, we know that finding qualified candidates to join your team is just the beginning – companies must foster a positive work environment and corporate culture to retain them.

How important is corporate culture to success in recruiting and retaining talented professionals? A study of MIT Sloan Management Review “Measuring Culture in Leading Companies: Introducing the MIT SMR / Glassdoor Culture 500” revealed that corporate toxicity has a cost. We highly recommend this report for measurable insights into the impact of corporate culture on business growth.

For many organizations, however, fine-tuning the definition of corporate culture and creating that rewarding environment for their employees remains a challenge.

Global technology companies are the leading experts in cultivating a successful corporate culture. It makes sense when you consider that the tech sector is the most competitive business industry, with a finite number of skilled workers. All organizations in the sector compete for the best and most qualified workers, so they invest accordingly to foster a culture that not only attracts global talent. They also seek to keep employees happy, fulfilled and committed to the organization as a growth strategy.

One of the most common questions our recruiting consultants and executive team receive from our global clients is where to start and what elements of corporate culture are essential to building a productive work environment and reducing talent attrition. We would like to share some examples of technology companies for inspiration.

Adobe

Did you know Adobe has won Fortune magazine's '100 Best Companies to Work For' list for the 1983th time? Since the company's founding by John Warnock and Charles Geschke in XNUMX, the corporate culture has focused on creativity, service, and holding employees accountable (and recognized) for their contributions to the growth of the organization.

Because Adobe attracts creative talent and a young workforce, corporate philanthropy is a very important aspect of its organizational culture. They also provide free programs that address employee needs, such as financial counseling, reimbursement for continuing education and professional development, and lifelong learning benefits such as paid sabbaticals (for every five years of service).

Adobe's global revenue has grown to more than $4.000 billion per year, with more than 12.000 employees worldwide. With benefits like on-site coffee shops, employee yoga classes, and robust family and healthcare benefits, Adobe rewards loyalty by addressing the basic needs of its employees. In a recent survey, 93% of Adobe employees said they “loved” their workplace.

Google

The organizational culture in Google is the pillar of its monolithic global success and growth. With offices in every major tech hub in the world, Google has the challenge of not recruiting talent (who doesn't want to work for Google?), but retaining it: every major tech organization would love to hire a former Google employee as an asset.

It's not hard to imagine many tech professionals accepting a new role at Google, fulfilling their mandate to gain valuable experience and then leaving the company. For years, Google struggled with the problem until it doubled down on its corporate culture and hiring practices. A recent study revealed that it's actually harder to get hired by Google than it is to get into Harvard University. The search engine and tech giant reports an average of two million job applications and queries per year worldwide.

If you're imagining that successful corporate culture at Google revolves around perks or monetary perks like salaries and additional incentives, you're wrong. It's more about encouraging innovation, performance and creative thinking, and then openly recognizing your staff for the contributions.

Here are the five homes of corporate culture at Google:

• Frankness
• Innovation
• The excellence that comes with intelligent thinking and problem solving
• Hands-on management and employee engagement
• Family relationship that makes the big company feel more like a small business environment

By fostering the ongoing professional development of its team, providing recognition for innovation, and fostering a sense of a close-knit community where every employee is valued, Google is one of the world's masters of corporate culture.

At Recruita, we are a recognized leader and immediate resource for recruiting IT profiles. We also provide expert consulting to help your company address recruitment and retention, compensation and benefits obstacles. We are ready to help you with this topic: contact us today.