Google Tag Manager (GTM) Technical Analyst

Google Tag Manager (GTM) Technical Analyst

Heredia

Key Responsibilities

• Tag Management & Implementation

  • Lead and execute the configuration and deployment of tracking tags and pixels using Google Tag Manager or similar TMS (e.g., Adobe Launch).

  • Troubleshoot, debug, and optimize tracking setups to ensure data integrity across digital properties.

  • Partner with marketing and business teams to deploy third-party pixels and conversion tracking for campaigns.

• Analytics Integration & Support

  • Collaborate with business stakeholders to translate functional requirements into technical tagging solutions.

  • Perform data validation and analysis using SQL and other tools to ensure accurate data collection and processing.

  • Maintain and document tagging strategies, technical specifications, and system diagrams.

• Project Collaboration & Delivery

  • Work as part of a Scrum Team to deliver tagging solutions that align with business goals.

  • Coordinate with QA teams for testing, data quality checks, and production support.

  • Ensure all changes follow release management processes and are aligned with enterprise architecture standards.

• Vendor & Stakeholder Engagement

  • Act as a technical liaison between internal teams and third-party vendors.

  • Guide vendors and external partners to ensure tagging solutions are implemented accurately and efficiently.

  • Evaluate vendor upgrades and recommend tool enhancements or process improvements.

Required Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Business, Mathematics, or a related field; or equivalent work experience.

• 4+ years of experience implementing and managing Google Tag Manager or Adobe Analytics tagging solutions.

• Proficiency in JavaScript, with hands-on experience customizing tags and variables.

• Solid understanding of HTML, DOM structure, and browser debugging tools.

• Experience in SQL and data validation across complex data flows and environments.

• Strong troubleshooting skills with attention to detail in identifying and resolving tracking issues.

• Demonstrated experience supporting analytics and marketing stakeholders in digital environments.

• Familiarity with Agile/Scrum and Waterfall methodologies.

• Excellent communication and interpersonal skills, with a collaborative and solution-oriented mindset.

Nice to Have

• Knowledge of marketing technology stacks and their integration points.

• Understanding of APIs, modern data pipelines, and QA/test automation.

• Experience in production support, release management, or operational monitoring.

• Prior exposure to ETL testing, data modeling, or data governance practices.